Same a business suit, wear rise and do not have what different, but a lot of consumer are willing and floriferous thousands of money chooses Peele • Ka Dan such brand, and do not choose other not well-known trademark, this is the force of brand excessive price. This, behave most apparently on market of advanced in our country car. Show according to newest data, first half of the year, in our country although advanced car market competes intense, the Che Ping such as Dan Kaimei luck, elegant cabinet lends powerful brand strength, continue to get racing bike town, among them, kaimeirui is picked without doubt with 79 thousand sale outstanding achievement laurel, and elegant cabinet sales volume also exceeds 73 thousand.

The price of Kaimeirui, elegant cabinet all not low, but sales volume however be far ahead, this is a lot of in the target that advanced car longs for day and night. For instance, go against this year power is great the Beijing that go up is contemporary, plan to roll out the newest fund drive that appears on the market in North America in China circle in the air, although introduce the model of Chinese market finally to had not decided at present, but the engine that upgrades in the round by right of its, pensile system and 5 fast Shiftronic hand is behaved from gear-box of an organic whole and exceedingly good safety, archetypal car 09 SONATA already fame is outer, press the elegant cabinet of overseas edition and Kaimeirui in the force in the evaluation of authoritative medium, center of modern technology of together with Beijing is changed in the light of the China of this car make, and the character safeguard ability with 2 powerful factories guarantees with 5 years of when just roll out 100 thousand kilometer period extend a service, strong in brand of advanced car product already got ready wait for hair.

Today's Kaimeirui, elegant cabinet looks scene is clinking, but they are in North America the car market with this one the mainest whole world, had sufferred cold shoulder as much, experience passes to be accumulated endlessly. Through shaping a process to the brand of Kaimeirui, elegant cabinet, we discover not hard, want to be accumulated through enough value only, other car company should make likewise strong brand, can realize brand excessive value likewise.

Before 1985, contemporary car overseas, especially North America market, brand image is prevailing, and of SONATA roll out changed this one awkwardness gradually. Depend on excellent product quality and advanced technology, SONATA prepares Chinese medicine by roasting it in a pan in Korea have one's moment, infiltrate successfully Europe and North America market. Experience all previous replacement, 20 old development, SONATA is broken through ceaselessly in the respect such as technology, character, design, made the in advanced car lead product brand in North America and whole world.

The data shows, 2006, the sales volume of area of SONATA whole world rose 61% . 150 thousand are achieved in the United States, had the honor to win the United States 8 big best-selling model, as beautiful as Feng Tianjia, this world name car such as Tian Yage not Xiang Baizhong. Besides, the international large award that SONATA wins for many times includes: AutoPacific holds " optimal car " choose with scale model the first; 2005 Japan industry designs year to design large award; Canadian reporter association optimal model waits 2005 year a moment. SONATA pays close attention to the expression that waits for a respect in demand of safe, user very outstanding also. Choose according to a of magazine of finance and economics of American Kiplinger's Personal Finance, 2006 beautiful edition are contemporary NF SONATA, obtained " at the same time " of car of optimal family room and " are optimal new car " two large award. Think SONATA had established brand-new standard for the car of fractionize market. Pitch on is judged in this, contemporary SONATA and 45 new cars are collective contend, there is no lack of in adversary include this abundant cropland Camry, field elegant cabinet, day produces Altima and Ford Fusion such Chang Sheng's general. And security bureau of traffic of American country highway announced newest car forehead and flank to bump test result 2006, two tests all won the car of tower of all alone accept with modern country of its Sino-South Korean " 5 stars " high component.

Of course, the brand passes need time. SONATA is in of North America brilliant should be in China with brand force market emersion, apparent cannot extravagant hopes is synchronous, also be faced with a few variable at the same time. Nevertheless, a variety of evidence show, current Beijing is contemporary already preliminary have make top-ranking in the actual strength of high-end product brand.

From the point of company comprehensive strength, as home and even world the most advanced car creates platform, the Beijing that invests 1.2 billion dollar is contemporary the 2nd factory and center of research and development, the character in promotion Beijing contemporary product and quality admiral are a leap. This, had been in " ELANTRA Yue is moved " on got a proof. Meanwhile, beijing is contemporary after experience is adjusted, on management, sale, service competition ability promotes in the round, especially fittings of running stores of 12 kinds of the dynamical assembly of 5 years of 100 thousand kilometer, cars 3 months / of 5000 kilometers guarantee policy; And a series of promotion plan, let Beijing contemporary brand have " reliance, kind " brand-new connotation, also had brand-new competition ability.

Stand on the company brand platform that this promotes ceaselessly, the product technology with have the aid of and synchronous at the same time North America, and the strategy of for Chinese market, user, road change and ability, we have reason to believe, beijing's contemporary SONATA drive circle in the air be sure to walk out of a road from the value success to the brand.