September, the car city of cold and cheerless welcomed new chance. Reduce as the small consumption tax that discharge an amount, of personalized plate carry out, each car look forward to places a hope in succession at city of the following in September car, accordingly, this year " Jin Jiuyin 10 " also gifted more profound meaning: Car city whether sole rebounds, sweep former days low fan? In the meantime, pressing hope wins the manufacturer that takes the market to be exciting sales volume, was to abound sale shift more, sales promotion big fight on the verge of breaking out. Face this situation this scene, consumer this how does reason buy a car?

Cost of market price case rises to did not stop car price drops

Inside global limits, one raises tide of the upward trend of prices on brought car price to had come over because of raw material price: Abundant cropland car raises the car that is in Japan and lorry price 16 years first, day is produced - Reynolds group is already premonitory raise price 2% - 3% , be in the United States, BMW car afterwards price is raised again after June 2.1% .

Contrary, although global car price bullish, be risen likewise by standard of equivalence of rolled steel, balata, oil price the domestic car city of the influence, depreciate agitation has however perform Yue Liezhi situation more. Because domestic car city is added first half of the year fast put delay, today summerly sales volume is more gloomy, enter the 3rd, four quarters, each manufacturer should appear on the market for next year new car not only obligate price space, at the same time by force of clear capital of inventory, steam again and consumer hold money to wait for buy wait for pressure, can foreknow this " Jin Jiuyin 10 " depreciate sales promotion big fight is sure more miserable intense.

Additional monarch path serves manufacturer " field of World War II "

Profit space is ceaseless look forward to of compressed8 home car wants to be in city of car of second half of the year break out of an encirclement, must be besides conventional price war, seek a more healthy to the industry market way, the ground with additional new monarch. Service, by Beijing contemporary with Guangzhou this cropland happens to coincide ground monarch is " field of World War II " . This cropland is aimed at Guangzhou to fly newly degree execute " 3 years of 100 thousand kilometer " guarantee policy, in small-sized car domain very competitive; And Beijing's modern movement is faster -- from random is bought after January 1, 2008 the consumer of contemporary car of a Beijing, can enjoy " 5 years of 100 thousand kilometer " dynamical assembly guarantees period prolate after service, what do not guarantee even look forward to of great majority car is fragile, also can enjoy " 3 months 5000 kilometers " guarantee freely.

Respect of oily bad news, day Han fastens car all along to having good public praise, the cost that use a car is inherent advantage, rise as what serve a standard, look forward to of this kind of car still is maintaining cost respect to build new dominant position. Show with Beijing for you exemple, "5 years of 100 thousand kilometer " dynamical assembly guarantees period lengthen service policy to help a car advocate managing the exalted maintenance cost of the most important part, and " 3 months 5000 kilometers " fragile guarantee, managing car advocate the commonnest upkeep costs, this complied with the demand of consumer undoubtedly.

To the second half of the year that can foreknow more the market with intense hasten competes, chief expresses related ministry of Beijing contemporary after service: "Beijing is contemporary not be the favour that with pure sex valence comparing gains customer. " it is reported, beijing is contemporary still will pass pair of models below the banner to add the form such as configuration, will satisfy the requirement of consumer.

　　 The rational after service that buy a car sometimes prep above price

The personage inside course of study expresses: "Buy a car to need a large amount of consumption of integrated balance as, need careful consideration more below current macroeconomic environment, the advantage does not mean pure price to there is an advantage in the market. Traditional spending psychology of the Chinese is to buy go up to be not bought drop, may not of car price diving can change the success of sales volume. And, after service has been valued by consumer place more and more, what experience with car cost, service is integrated and character, its importance even sometimes the car price with pure prep above. Its importance even sometimes the car price with pure prep above..

What be the same as with such viewpoint hasten is, be in " great service " on the concept, beijing is contemporary and latter also have big movement repeatedly, july, beijing is contemporary hold " contemporary family call-up " activity, 12 honorary families visit Korea, hold contest of technical ability of business of after service adviser at the same time; August, 2008 when come from countrywide each district lucky cars advocate " return a married woman's parents' home " , visiting Beijing is contemporary the 2nd factory and Olympic Games place, watch Olympic Games game, these make Beijing contemporary be spent in satisfaction of relation of after service, client on had new flight. And " 5 years of 100 thousand kilometer " all fronts of after service policy gains ground, allow every month the new car of tens of thousands of advocate enjoyed new welfare, reduced cost of the maintenance that in using car process for long, brings, conserve considerably.

The market value that glides ceaselessly, let most consumer not know what to do, turn and manage money wait-and-see; But guarantee of policy rise, the promotion that client relation experiences, these are the person that buy a car can practical sense gets, long-term in light of, the rational with each passing day person that buy a car besides caring the price, be sure to pay attention to after service more, and this also will be competition below car city one round stand for war.

Yu Yan